1) My color choices are intended to evoke the qualities that PitchPerfect would provide you with. Since PitchPerfect would be used to present a certain image of yourself, the colors should imply these desirable characteristics. The orange signifies warmth, friendliness, and an upbeat and energetic attitude. The blue resembles a more serious, soothing, responsible and reliable side.
2) The brand soundtrack evokes similar characteristics in line with the color choices. The chirping birds in the background give a feeling of lightness and give an upbeat and simultaneously calming impression. The sound-clip is balanced and evokes a feeling of comfort and well-being. Again, these are qualities that should also be evoked when using the product PitchPerfect.
3) The product PitchPerfect can be used in a variety of situations in which one needs to be speaking on the phone or to a crowd and would like to be sure that one is using the right tone and a voice and talking speed conducive to a positive interaction or to hold the audience's attention.
4) The most important feedback I received on my social network for PitchPerfect was concerning the different uses for PitchPerfect and concerning the moral issue of altering one's voice and therefore misrepresenting oneself. As for the different uses, the large amount of brainstorming help really assisted me in getting a clearer idea of the product's potential. As for the issue of misrepresentation, a poll concerning this gave me results that let me go ahead with the product since this issue does not seem to be a deal-breaker for the majority of the poll-takers.
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