Last week we had a guest designer come in to class to speak to us and also look at our semester's work and give us feedback. Liad Baniel specializes in establishing brand/message recognition using creative direction, brand innovation and all aspects of visual presence. He showed us several different websites with design work that were very interesting and gave a broad array of examples. I appreciated how well he was able to analyze what was going on in the different designs and why they worked. He wasn't just showing us good design but rather he was very successful in explaining why it worked which is helpful in learning from these examples.
As for the feedback he gave me on my work, it was definitely helpful to get a fresh perspective. Having spent the whole semester working on this I don't really have much distance or objectivity. I was happy to hear, of course, that he liked the general idea of my product, PitchPerfect, He gave a lot of suggestions for my marketing spot which was very helpful since I was still struggling with my concept at the time, and having him just list so many different concepts really helped to get me thinking and expand on the ideas I already had.
No comments:
Post a Comment